Annika Chicharro
npower_CWG_BOXING_V1_01_2018.jpg

Commonwealth Games campaign 2018 npower

In 2018, npower created a campaign for their sponsorship of the Commonwealth Games. npower creatively used competing athletes to launch the official anthem of the Commonwealth Games, a reimagined version of Jerusalem. As part of this campaign, npower wanted to create typography based static assets featuring lyrics of the anthem alongside athletes. Without a budget for photography, it was my job to creating profound and compelling visuals to elevate the typography focal point.

npower_CWG_BOXING_V1_01_2018.jpg