Annika Chicharro

JCDecaux SmartCONTENT animation

JCDecaux launched a new system for generating dynamic content on their digital panels. This enabled clients to create bespoke advertisements, which targeted specific audiences. I created a five-minute animation explaining how this new system worked. Created from a brief and script, the storyboard was drawn to visualise the message. All assets were originally sourced, including the sound effects, audio and the voice-over. All of the illustrations within the animation were designed in Adobe Illustrator and animated in Adobe After Effects. This project took three weeks to complete.